Bin it for Good aims to incentivise people towards doing the right thing with their litter by offering local community benefits. For three months, all bins within a defined target area, such as a high street, are transformed into charity collection pots featuring a new local charity or cause each month. The more litter that goes into the bins, and the less on the ground, the more money the featured charity/cause receives. 

The project is funded by The Wrigley Company and delivered in partnership with, Keep Britain Tidy and local land managers of the locations where the initiative takes place.

Bin it for Good was first piloted in Rayleigh Town Centre in Essex. The project was a huge success and litter reduced by an average 42% during the three ‘charity bins’ months. At the same time, three local charities received over £1,300 of vital financial support for their work.

The project received significant support across the local community and was shortlisted for two Local Government Chronicle Awards.