47% of people don’t know that they’re responsible in law if their waste is fly-tipped by a third party. Following the launch of Reaching the Tipping Point: Keep Britain Tidy’s action plan for fly-tipping, the much-anticipated #CrimeNoToCare campaign is here!

#CrimeNotToCare is a campaign aimed at the general public to raise the awareness of residents’ Duty of Care in a simple format to reduce fly-tipping. Our research shows a clear lack of understanding by the general public, and we know some may be unwittingly contributing to the fly-tipping problem.

#CrimeNotToCare is a national, social media-led campaign by Keep Britain Tidy, available as an off-the-shelf campaign to local authorities, with a variety of digital and print assets. Available as a flexible, localised campaignin- a-box with a number of options. Local authorities involved will benefit from the national publicity garnered by Keep Britain Tidy and its brand as well as the greater reach the campaign will have beyond one local area.

Local authorities will be able to choose from a pick-and-mix of communications collateral. All materials will be localised for the individual local authority, this includes branding and the addition of information about local services where appropriate.

 

There is a range of options available including:

• Posters in a range of sizes and materials
• Bin hangers
• Petrol pump designs
• Lamp post banners
• Bin stickers
• Flyers and leaflets
• Social media assets
• Website assets including banners

We are also able to produce bespoke materials. Get in touch today to receive more information.

47% of people don’t know that they’re responsible in law if their waste is fly-tipped by a third party.

Download the #CrimeNotToCare flier for more information.