Keep Britain Tidy has been working to keep our country clean for nearly 60 years.

We were formed more than half century ago by The National Federation of Women’s Institutes.  Inspired to take action because of the increasing 'throwaway culture' in the post-war boom of the 1950s, they wanted to stamp out the rising problem of litter.

In 1954, led by its chair Lady Elisabeth Brunner, the group passed a resolution to ‘Keep Britain Tidy’. They quickly got to work tackling litter and encouraging pride in our country.

In the Swinging Sixties, we became an independent organisation and by 1969, our iconic Tidyman logo began appearing across bins and packaging.

In the following decade, momentum continued to gather and we began to use the media to tackle litter by embarking on a series of high-profile campaigns supported by a host of celebrities. World-famous faces from Abba to Morecambe and Wise, and the Bee Gees to Marc Bolan and David Cassidy threw their weight behind our advertising campaigns.

It was also in the 1970s that we joined forced with the country’s greatest litter-pickers, The Wombles, who called on the public to follow their example and keep Britain tidy.

In 1984, we became a limited company and three years later we became the ‘Tidy Britain Group’.

In 2005, the nations devolved and we continued as Keep Britain Tidy, operating in England only, with the regional directorates continuing to campaign using their own regionally recognised names; Keep Scotland Beautiful, Keep Wales Tidy and Keep Northern Ireland Beautiful. 

After briefly changing our name to ‘ENCAMS’ - short for Environmental Campaigns – to reflect how we had grown, in 2009 we returned to our original and most-loved name, Keep Britain Tidy.

In 2010, the board of Keep Britain Tidy formed an alliance with the environmental charity Waste Watch and the following year, the organisation became of part of the Keep Britain Tidy family.

We are still fighting against the tide of litter. But today we do much more.

Now our work also consists of a whole range of environmental programmes, from beaches to parks and schools. We work at the heart of business, government and the community to help people better understand that what's good for the environment is also good for us. And we are still supported by some big names – our current ambassador is television presenter Kirstie Allsopp.

Find out more about our campaigns and programmes.

Keep Britain Tidy is a proud member of the Clean Europe Network.