We throw away seven million tonnes of food and drink from our homes every year in the UK, the majority of which could have been eaten. With food waste typically representing one of the largest components of household waste, it is prudent for local authorities to focus their waste prevention activity on food waste.

WRAP’s Love Food Hate Waste campaign encourages people to reduce food waste by providing practical tips on how to make the most of the food we buy. We have substantial experience of supporting local Love Food Hate Waste and other food waste reduction campaigns. We have been successfully delivering Waste Less Lunch Free events on behalf of the North London Waste Authority for four years – passers-by enjoy free portions of tasty food using ingredients that would otherwise have gone to waste, alongside advice about reducing food waste and giveaways of food-saving equipment such as bag clips, rice scoops and spaghetti measurers. Since 2013, we have engaged with over 12,000 North London residents at these events and 90% of respondents reported that they would be able to reduce food waste as a result of the event.

We also have experience of delivering cookery demonstrations in areas of high footfall, and practical Love Food Hate Waste cookery classes in community venues and schools. We delivered a series of cookery classes as part of the Recycle for Your Community campaign in East London in 2012-13: over 550 residents attended and 98% of participants said that they would be implementing what they had learnt at home.  

In 2012 we developed a Food Waste Challenge on behalf of the North London Waste Authority. Under the intensive three-week challenge participating households received one to one support from one of our expert advisors to reduce their food waste. The seven participating households reduced their food waste by an average of 38% and one household achieved an incredible 75% reduction. The success of the challenge contributed to the North London Waste Authority’s Waste Prevention Programme being shortlisted for the Best Waste Minimisation/Prevention Project Award at the LARAC Celebration Awards 2013.

We also support food waste reduction through our waste volunteer schemes.