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Thanks for helping make The Big Scoop such a huge success!
We were bowled over by the level of support we received after launching the first ever The Big Scoop, alongside the UK's largst dog welfare charity Dogs Trust and celebrity dog owners Ben Fogle and Kirstie Allsopp.
We decided to launch the campaign after a survey showed that dog fouling was on the rise for the first time in 10 years.
As a nation of dog-lovers and with our canine community already standing at about eight million, this problem is only likely to get worse.
Up and down the country, local authorites already spend millions of pounds each year cleaning up dog mess and many communities are suffering the consequences of the minority of those irresponsible dog owners.
While the vast majority of dog owners are responsible and pick up after their pets, a small minority refuse to do the right thing and the consequence is that pavements, parks, sports pitches and beaches can be blighted by dog mess, which is offensive and potentially dangerous.
The Big Scoop is a reminder that every dog owner needs to ‘Bag it, Bin it’.
The campaign was launched on June 14 and the results were dramatic.
Not only were the Keep Britain Tidy and Dogs Trust websites and Facebook and Twitter feeds bombarded with support, the demand for our free campaign materials was so great we actually ran out before the launch.
The campaign also gained major national press attention. With Ben and Kirstie happy to champion our cause, national television, radio stations and newspapers were all keen to promote the initiative. Sky Sunrise, ITV Daybreak and the BBC’s Radio 2 and Five Live all wanted interviews, not to mention a stream of regional radio stations across the country. The BBC Online and Express also covered the issue.
On top of that, other well-known faces, such as Alan Carr and John Barrowman, threw their weight behind the campaign.
The level of support from the public during the launch itself was also huge. In fact, #thebigscoop was trending on Twitter and hundreds of message of support backing the campaign were received. Dog lovers and youngsters all over the country sent us photographs featuring our specially designed capes transforming them into Scooper Heroes. Up and down the country, local authorities used our campaign materials to hold awareness-raising days in parks and public spaces.
Ben said: “Thousands of pounds are spent each year on ensuring public spaces are kept clean and this could all be so much easier if dog owners remembered the simple message to ‘Bag it, Bin it.’
“Sadly it’s becoming a recurring sight to see bags of dog mess hanging from tree branches, fences, gates, basically anywhere but in a bin. It’s a two-step process and one which all dog owners need to be on board with. After all we all know that the Dog Poo Fairy doesn’t exist!”
Keep Britain Tidy's ambassador Kirstie also gave some simple advice on how to approach irresponsible dog owners without facing their wrath.
She said: “As a mother, I don’t want my children having to dodge the piles of dog mess when playing, but the responsibility to pick it up shouldn’t be with me.
“If I see a dog owner who has allowed their pet to do his business and then attempt to walk away it infuriates me. I would advise people to remain calm and if you have a spare bag offer this. Resist the urge to get angry and don’t approach anyone unless you feel confident to do so.
“If we all work together on campaigns such as The Big Scoop we can reap the benefits of clean and tidy streets and green spaces.”
With 96% of us now saying we’ve had the misfortunate to step in dog mess, this campaign couldn’t have come at a better time and the success of The Big Scoop shows how vital it is to encourage dog owners to Bag it, Bin it!
For more information on how you can get involved with The Big Scoop please email Helen Bingham.
Keep Britain Tidy is a registered Charity No. 1071737. Registered as a Company limited by guarantee in England & Wales No. 3496361. Registered office at Elizabeth House, The Pier, Wigan, WN3 4EX.
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