Waste Innovation

We have over 20 years of expertise preventing waste and increasing recycling. Our Centre for Social Innovation uses research and behavioural insights to develop, pilot and scale innovative behaviour-change interventions to increase recycling and prevent waste.

We aim is to really understand the behaviour we’re trying to change. We challenge assumptions and creatively unpack issues to design our interventions using this understanding and evidence from wider behavioural science.

We know we cannot solve the UK’s waste challenges alone. That’s why our interventions are practical, rigorously evaluated and critically, designed to be scalable by others so that their effect can be replicated nationally.

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