Innovation

Our approach uses research and behavioural insights to develop, pilot and scale innovative behaviour-change interventions. We have developed interventions which have been successful in tackling a whole host of issues from general littering, fly-tipping and dog-fouling to fast-food and gum-littering. 

Our starting point is to really understand the behaviour we’re trying to change. We challenge assumptions and creatively unpack issues to design our interventions using this understanding and evidence from wider behavioural science.

We know we cannot solve litter alone. That’s why our interventions are practical, rigorously evaluated and critically, designed to be scalable by others so that their effect can be replicated nationally.

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